LEADING INTERNATIONAL MARITIME MAGAZINE

At Pacific 2017, the United States is Pitching Innovation and Partnership

U.S. companies competing for naval defence and commercial maritime business across the Asia-Pacific region will look to strengthen trade, innovation and workforce partnerships with buyers and influencers attending the Pacific 2017 International Maritime Exposition, 3rd-5th October at the International Convention Centre in Sydney.

The biennial showcase, the region’s largest and most diversified maritime business event, is expected to host some 500 exhibitors from more than 20 countries, and upwards of 15,000 trade visitors, including official delegations representing as many as 60 nations.

Chief among exhibiting countries, the United States will present a wide range of innovative technologies, equipment and services from diverse cross-section of leading manufacturers and suppliers including Boeing Defence Australia, General Atomics Electromagnetic Systems, Harris Corp, L3, Lockheed Martin, Northrop Grumman and Raytheon.

The centrepiece of the American national presence at Pacific 2017 is the new 1000m² USA Partnership Pavilion, organised by Kallman Worldwide, Inc, in coordination with numerous government agencies, including the departments of Commerce, Defence and State. This year’s show is Kallman’s fifth consecutive edition organising Americans at Pacific as the show’s official U.S. representative, and its first under the new “USA Partnership Pavilion” banner, which President and CEO Tom Kallman says, reflects a global trend.

“Now more than ever, success in international trade depends on partnership and teamwork,” said Kallman. “Well into our second decade of organising U.S. exhibitors at trade events in Australia, the new USA Partnership Pavilion sharpens our focus on helping advance America’s national interests by serving the needs of our international customers. Many of our exhibitors - from publicly traded stalwarts to small and medium-sized enterprises with fewer than 500 employees - already have significant business partnerships and operations in the Asia-Pacific region, particularly in Australia. In the years to come, many more will."

Located prominently in Hall 2 of the new International Convention Centre in Sydney, the Pavilion is a full-service business destination: an efficient location for buyers to meet more U.S. suppliers, an on-site operations centre for American exhibitors to maximize their exposure and impact at the show, and a forum for all to share ideas and insights.

The 29 exhibitors in the Pavilion represent nine states; California, Connecticut, Massachusetts, Maryland, Mississippi, New Jersey, New York, Ohio and Virginia, whose Economic Development Partnership is hosting four commonwealth-based co-exhibitors on its own dedicated pavilion. All are exhibiting to initiate or strengthen regional partnerships that will generate new business and create more jobs back home, either by growing exports, expanding in-region operations and/or by recruiting overseas partners to establish or participate in U.S.-based operations.

In addition to space on site, USA Partnership Pavilion exhibitors are featured in Kallman’s online Pacific 2017 Visitor Zone. The Visitor Zone features a centrepiece searchable Pavilion directory, plus interactive tools to help trade visitors plan ahead (and follow up), and to connect interested industry professionals around the world to U.S. exhibitors, even if they can’t go to the show.

 Kallman will also promote exhibitors with its “Ask America” on-site advocacy campaign at Pacific 2017. The message will be placed prominently around the USA Partnership Pavilion, integrated into hospitality and VIP events during the show, advertised in show daily publications and highlighted in social media 

“The United States is a prominent international exhibitor at Pacific 2017 because it’s a world leader in the commercial maritime and naval defence industries, but that’s no guarantee buyers will look to work with American companies over others,” said Kallman. “As the organiser of the USA Partnership Pavilion, we have a responsibility to advocate not only for our exhibitors, but for our nation in this highly competitive regional marketplace.

“We want every show visitor to ‘Ask America,’ and to be confident that we are listening,” Kallman added. “The United States is committed to international trade and investment, we bring smart technologies and ideas to the table and we have the most skilled professionals ready to do the work.