Danish global marine safety and ship performance leader Danelec has launched a new brand identity to mark the integration of recent acquisitions including the Norwegian ship performance specialist, Kyma AS, the VDR business of MacGregor, and the AI-based analytics platform, Nautilus Labs.
The rebrand
The rebrand is designed to ‘bridge the gap’ between the safety, performance and digital technologies that serve the maritime industry today and the scalable data-centric solutions that will meet the changing needs of the future. As part of this evolution, shipowners and operators require not just data, but actionable insights, and as equipment manufacturers start to consider expanding their role in the maritime data value chain, there is potential for even deeper and more meaningful analytics.
Discussing the driving force behind the rebrand, CEO Casper Jensen said: “With the rapid digital transformation of the maritime industry, the potential in more efficient and safer maritime operations is only just unfolding. However, for digitalisation to be valuable, it is essential to get the data right. By coming together as one Danelec, we provide an agnostic and integrated platform enabling the maritime ecosystem to bridge the gap between the systems that served our needs of the past and solutions that can scale to serve the needs of our future.”
Following its rebranding, Danelec is going to market with a comprehensive turnkey solution to accelerate the maritime industry’s transition to high-quality data, both supporting the green agenda and increasing safety at sea.
“By integrating Danelec’s legacy data capturing capabilities, Kyma’s market-leading ship performance expertise, and Nautilus Labs’ cutting-edge AI, we are delivering what we call ‘The Agnostic Platform’, an end-to-end platform purpose-built for collaboration and designed for scale,” added Jensen. “It bridges the gap between ship and shore, data and insight, and between seafarers and their safety. Altogether, Danelec is paving the way for a more sustainable, safe, and transparent maritime industry.”
Danelec’s platform
Danelec’s platform focuses on integrating disparate technologies and transforming raw data into actionable insights, thereby improving decision-making processes and operational efficiency.
“Our objective is to build on Danelec’s technology and install base of over 14,000 ships to foster effective collaboration between all stakeholders, ensuring that everyone is working towards common goals,” concluded Jensen. “Through this we can empower ship owners, operators, technical managers and shore-based analytics teams to work towards lower cost operations, while meeting the sustainability goals that pose technical and economic challenges to global maritime trade as a whole.”
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