Fendercare Marine announced its rebrand to James Fisher Fendercare, to simplify and streamline its identity for customers and the global markets it serves, by further aligning with its parent company James Fisher and Sons plc.
As a world-leader in ship-to-ship operations and a major global supplier of premium quality marine products, the rebrand to James Fisher Fendercare showcases how this long-standing expertise is underpinned by the strength and stability of James Fisher and Sons plc, an innovative organisation with a 175-year heritage supporting the needs of customers operating in highly challenging environments.
James Fisher Fendercare’s exemplary safety record and operational excellence sets it apart in the markets it operates in and is highly valued by its global customer base. This rebrand underscores its commitment to excellence, with a renewed customer-focused strategy and new leadership team, by simplifying and focusing on core expertise to strengthen its capabilities and align itself with the specific needs of customers.
“We are delighted to unveil our rebrand, during what is an exciting period of transition,” said Ian Dawson, Product Line Director for James Fisher Fendercare. “It shows the strength of our ambition and brings us closer to our parent company, further inspiring the trust and confidence in our ability to deliver consistently high standards to customers, whenever and wherever in the world.”
The rebrand is effective immediately and has no effect on the legal status of the company, or its trading divisions.