The German Shipbuilding and Ocean Industries Association (VSM) represents the entire value chain of the German maritime industry – from shipyards and system suppliers to engineering and service providers. Dr Reinhard Lüken, Managing Director of VSM, answered questions for Inside Marine, highlighting the work of the association and how this intersects with events such as SMM.
Please summarise for our readers how the VSM supports the German maritime industry.
Our core role is to advocate for a competitive policy framework at national and European level, ensuring that our industry can thrive in a global and highly-competitive environment. We also engage at the global level, such as in relation to the regulatory matters at the IMO or trade policy at the OECD. Furthermore, with our German Maritime Export Initiative (GeMaX) we are actively supporting our members to expand in all key export markets and enter new ones all around the world.
In Berlin and Brussels, we engage closely with policymakers and provide a platform for our members to exchange knowledge and coordinate positions. In addition, we actively support research, development and innovation efforts, helping German maritime companies to progress and expand on their technological leadership.
With SMM 2026 fast approaching, what do you feel are the main benefits of attending this event?
SMM in Hamburg is the leading international trade fair for the maritime industry, and its value lies in bringing together the entire global ecosystem in one place. For companies, it is an unparalleled opportunity to showcase innovation, build partnerships and gain insights into market development.
Beyond the exhibition itself, SMM offers a unique platform for dialogue – between industry, policymakers and researchers – which is particularly important in times of transformation. This is where ideas are exchanged, strategies are shaped and future collaborations are initiated.
How does SMM reflect the current transformation taking place across the maritime industry?
The SMM event mirrors all trends of our industry – particularly in the areas of decarbonisation, digitalisation and geopolitical realignment. These trends can be seen reflected in both the technologies on display and the discussions taking place.
From innovative fuels and ship designs to smart shipping solutions and resilient supply chains, SMM showcases how the industry is responding to global challenges. The event demonstrates that the maritime sector is not only adapting, but leading innovation in many respects.
What key themes or challenges do you expect to dominate conversations at SMM this year?
Competitiveness with the global players, as well as the all-encompassing geopolitical discussion and its effects on Europe as an industrial hub will remain at the top of the agenda, including questions around fuel availability, infrastructure and regulatory frameworks. In addition, security and defence topics are gaining strong momentum. SMM is also the key event for naval shipbuilding, in particular looking into dual-use opportunities.
How does SMM help VSM amplify the collective voice of its members on important industry topics?
SMM provides an excellent stage for the VSM to stay in touch with many of its members. Most of our 280 direct members are exhibiting. At the same time, SMM is a great opportunity to make sure that the perspectives of the German maritime industry are clearly heard and gain traction.
The event also allows us to engage directly with international stakeholders and meet many of our international friends from the industry as well as from authorities. In this way, SMM is not just a trade fair – it is a strategic platform.
What else is VSM doing to retain and build the region’s strong maritime economy?
In addition to our advocacy work, we are heavily involved in promoting innovation ecosystems, particularly in areas such as green technologies and digital solutions. We work closely with research institutions and support collaborative projects that drive technological advancement. Our fully-owned Centre of Maritime Technologies (CMT) offers a full range of services to our members in this context.
We are also committed to strengthening the industry’s attractiveness as an employer, supporting initiatives in education and training to address skill shortages. Ensuring access to financing and fostering international partnerships are further key elements of our work.
Looking to the future, what can we expect from VSM moving forward?
VSM will continue to act as a strong and reliable voice for the maritime industry, particularly in navigating the complex challenges of transformation. We will intensify our focus on sustainability, innovation and resilience.
At the same time, we aim to further strengthen cooperation within Europe and internationally, as many of the challenges we face can only be addressed collectively. Our goal is to ensure that Germany remains a leading hub for maritime technology and expertise.
Finally, on a personal level, what aspect of SMM are you most looking forward to?
What I value most about SMM is the opportunity for direct exchange – with industry leaders, innovators and partners from around the world. These personal interactions are often where the most meaningful ideas and collaborations emerge.
It is also inspiring to see at first hand the ingenuity and commitment within our industry. SMM always reminds me of the strength and potential of the maritime sector, especially in times of change.
To learn more: https://www.vsm.de/de